Customers and willingness to pay
Posted by JeffreyVeffer on Oct 7, 2008
In order to launch successful products a basic requirement is to know what your customers want and how much they are willing to pay to get your product.
Some products have a very low value to a set of customers; some have a high value to a set of customers but without talking to your customers, it becomes very hard to understand what they want to do and why they should buy your product over others… This is where Brandsential can help.