http://brandsential.com/2008/12/12/innovating-in-a-recession-drives-profit/ Brandsential- Bringing innovation and customer insight to build successful brands Sun, 21 Feb 2010 02:23:05 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://brandsential.com/2008/12/12/innovating-in-a-recession-drives-profit/comment-page-1/#comment-13 Thriving in tough times | Brandsential Mon, 09 Feb 2009 14:47:20 +0000 http://brandsential.com/?p=39#comment-13 [...] is crucial to keep in mind. As I have said before in numerous posts, there is a shift going on in the economy and those companies that can see beyond the current [...] [...] is crucial to keep in mind. As I have said before in numerous posts, there is a shift going on in the economy and those companies that can see beyond the current [...]

]]> http://brandsential.com/2008/12/12/innovating-in-a-recession-drives-profit/comment-page-1/#comment-4 Strategic innovation counters short-term thinking | Brandsential Fri, 30 Jan 2009 14:36:38 +0000 http://brandsential.com/?p=39#comment-4 [...] to pull back customer facing programs in order to conserve cash and “reduce” risk. As in an earlier post, I maintain that this may actually be a riskier strategy over the long term as competitors who [...] [...] to pull back customer facing programs in order to conserve cash and “reduce” risk. As in an earlier post, I maintain that this may actually be a riskier strategy over the long term as competitors who [...]

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