http://brandsential.com Brandsential- Bringing innovation and customer insight to build successful brands Wed, 17 Feb 2010 15:15:19 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://brandsential.com/2009/01/15/how-not-to-conduct-a-social-media-campaign/ http://brandsential.com/2009/01/15/how-not-to-conduct-a-social-media-campaign/#comments Thu, 15 Jan 2009 20:34:27 +0000 JeffreyVeffer http://brandsential.com/?p=55 Here is a great parody (really?) of a conversation between an advertiser and a consumer. Its not about the goals of the advertiser, but understanding the needs of the consumer.

I love the part where the advertiser says, “Did you miss the billboard in Times Square? That was like a 200 ft tall declaration of love.” Not exactly a “dialogue.”

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