Five ways to bring advertising to life in the internet of things

As the number of connected devices grows, we look at how advertisers are making ever more creative campaignsThe digital advertising industry is already undergoing something of a transformation. While facing an existential threat from the ascendant ad blocker, advertisers are leading the charge to create ever more tailored advertising experiences.The proliferation of connected devices under the internet of things (IoT) promises to disrupt the industry further by increasing the number of opportunities for advertisers to learn about and sell to consumers

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