How we talk about privacy matters

While privacy debates will be dominated by issues such as surveillance, we must also find ways to make people care enough about their personal dataWhen it comes to discussions about privacy, the terms of debate are important. We are battling to protect our personal data on many fronts: government mass surveillance; smart sensors tracking our every move; big data aggregating it all and more. But perhaps the biggest challenge in the coming years is convincing people to care enough to fight back against privacy erosion, which we often don’t even realise is happening

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