I will be speaking as part of a panel on the topic of:

“How To Achieve A Sustainable Social Media Ecosystem”

Here are the event details:

Companies are increasingly tapping into Social Media.  What differentiates the champions from the flash in the pan are two things: Sustainability and an Ecosystem approach.

In this talk, you will first hear about the 4 pillars of achieving a sustainable Social Media strategy:

• Thinking

• Planning

• Building

• Managing

We will then dive deeper into the best practices and case studies of 3 popular Social Media tools – Blog, Facebook and Twitter – and how such an ecosystem, when done right, helps steer a company’s connection with their customers.

Date: Tuesday, June 16, 2009
Time:    6:00 PM – 8:30 PM

Location: Sutton Place Hotel, 955 Bay St., (Royal Sutton Salon A)

To register click here: