The best of social media marketing – for now

This is a great list of brands that are focused and using social media to support their goals. What I found interesting is their criteria for deciding the best:

  1. All of these are very focused, while they bring lots of benefits, they’re really designed to do one thing and do that well
  2. They put the product or service directly at the center.
  3. They are completely customer focused, they aren’t designed to do things that the company may want e.g. build community, evangelists etc. they are designed to serve customers.
  4. They are utilities much more than they are communications.
  5. Simply put, they make it easier for customers to do more business with them.

I really like the last one- with these new technologies its easy to lose focus on the customer and making things easier is one of the best things about technology.