Web3.0-How to take advantage of the semantic shift

I’ve just posted my latest presentation on opportunities that are starting arise for brands as we move from Web2.0 to Web3.0. OK, I know that “Web3.0” is a “contentious marketing term,” but seems to work for the time being until someone comes up with something better.

In a nutshell Web3.0 could simply mean “the Web knowing what I mean.” For instance if I say, “I want a 2-bedroom near the beach for $2500,” here’s what Google gives me:

Not bad, except I am nowhere near California or New York! The trick is knowing the “context;” where I am (“location”) and what I think is “near” (what I call “correctness”) and the “channel” (am I out on my mobile device?)

All this is difficult to say the least and startups like Primal Fusion, Siri and Twine are trying to solve the front end piece and slowly but surely web technologies and standards are being put in place to help structure the underlying data (or make relationships more relevant.)

For those brands that can understand the challenges and opportunities, there will be new leaders created in this next wave.